Category: Blog

For every canonicalized content url Marfeel computes and makes available across the data warehouse all the metrics listed below. These metrics can be used as dimensions for qualitative analysis on the content production from Explore, Optimize or Content Opportunities reports . Some of the content metrics are inspired by The State of Content Marketing report by Semrush which reveals findings to…

In Marfeel, article tags help you organize and categorize your content effortlessly. These virtual labels are your toolkit for sorting and classifying articles by subject, theme, or any criteria that matters to you. With tags you can easily organize your articles and use them to search, filter or analyze the articles you are interested in.…

Marfeel auto-tracks article Sections via this heuristics waterfall: Multiple Sections Please note that multiple sections can be declared: Sub-Sections and Sub-Sub-Sections Marfeel understands the importance of organizing content effectively to provide a seamless and optimized reading experience for your users. To facilitate proper analysis and optimize content production Marfeel provides an standardized approach to tagging…

An Author refers to the person responsible for creating a piece of content like an article, a blog post or any other form of written material. Normally matches the Author that created the content on the CMS. A Byline is the public text that acknowledges and identifies the author(s) responsible for creating an article. Normally matches the public byline…

Marfeel detects the images and videos an article has to: Main image of an article Marfeel detects the main image of an article following this waterfall process: Image count Marfeel detects the images of an article following this process: Video count Marfeel detects the videos of an article following this process:

Marfeel automatically extracts the title of an article following this waterfall of heuristics:

Marfeel classifies articles into new, recent, or evergreen content based on their publication date. Pages that don’t specify a publication date, like home or section pages, are classified as not editorial content. The Marfeel editorial crawler utilizes an article’s last update date to decide if a page should be recrawled and its metadata updated. Marfeel…

Canonicalization is the process of selecting the representative –canonical – URL of a piece of content. Consequently, a canonical URL is the URL of a page that Marfeel chose as the most representative from a set of duplicate pages. Often called deduplication, this process helps Marfeel show only one version and consolidated metrics of the otherwise…

Marfeel Teams are groupings of users that can be concurrently given permissions, at scale, for a particular account within the organization, or to the organization itself, simplifying the user provisioning and management process. Members assigned to the group inherit the group’s permissions, on top of any individual permissions that they have previously received. Teams can…

In the fast-paced world of the web, optimization is key to stand out and provide the best possible user experience. Among the numerous metrics to consider, Core Web Vitals (CWV) have gained special significance. One of these metrics, Interaction to Next Paint (INP), is poised to play a crucial role in Core Web Vitals, replacing First Input…