Glossary

This glossary puts in relation to continuous deployment terms and Marfeel infrastructure. Reach out to add more definitions!

Supply-side platform

A supply-side plaform (opens new window) or SSP is a piece of software that allows publishers to offer their available inventory.

At Marfeel, SSP providers are handled by the monetization team, who controls which SSP should be plugged in each tenant to add more demand and maximize ad revenue.

DFP Tag

A DFP Tag is an endpoint binded to the tenant's DFP, and it is composed by two parts:

• The ui part, which contains the ID of the the DFP account.
• The ad unit, which indicates which DFP ad unit is requested.

Example: /461505221/bottom_medium_rectangle.

Using these tags, tenants can configure their campaigns and ads:

• Target different countries.
• Choose the ammount of impressions and duration of the campaign.

This configuration is transparent for Marfeel and has to be done by the tenant.

Tag validation

You can validate the tag returns content using the Ad Manager Tag Generator & Tester tool (opens new window).