# Ad-related issues
Upon Marfeel activation SSP providers are gradually added increasing the demand of the site. Therefore, ad revenue optimization may take up to two weeks.
# Low or no revenue
- Ads.txt: Ads.txt has an automatic validation process, an alarm will rise if there's any issue and the monetization team will check it.
- Native ads: If the desktop version has a provider that is not implement in the Marfeel version, it can affect the revenue stream.
# Too many Ads
Marfeel decides the ammount of ads to maximize the revenue stream while respecting the coallition for better ads (opens new window), aiming for optimal monetization of the tenant and user experience.
Also, the Monetization team can review each case individually when necessary to ensure the configuration is correct.
# Ads don't display at all
- DFP form: Check if the DFP form is submited and active. It may take up to 24 hours for Google to activate it.
If the DFP form is not submitted or it hasn't been approved by Google yet, a warning will appear in the General Panel of the MarfeelPress plugin.
WARNING
The DFP form must be submitted and activated by Google for ads to appear.
Adsense
If the tenant has an Adsense configuration, Adsense ads will display until DFP is ready to display Marfeel ads.