Pick up on changes in your traffic in real time, uncover their underlying causes with rich historical data and predictive analytics, and take action to fix issues and do better tomorrow.
Gain a clear understanding of where your users are coming from with precise attribution across all channels and mediums, including Google Discover.
Marfeel guides your team to boost performance, highlighting highly engaging content with poor distribution you should amplify, and stories with strong distribution but weak engagement you can fine-tune to better connect with your readers.
View your business holistically, instantly pivoting from high level vision to granular detail with over 200 dimensions that cover every segment of your traffic, including editorial categories like Sections, Topics, Authors, and user loyalty and user journey profiles.
Give every member of the newsroom a personalized dashboard with the data that matters to them: their sections, their posts, and their metrics, with predictive analytics to contextualize their work and help them do better.
Identify the content that drives user loyalty and repeat visits. Discover which stories are converting readers into subscribers, and strategically gate or ungate content to boost subscriptions.
Get detailed analysis of your concurrent traffic with a single click, including the sections, topics, and channels where you’re above and below expectations.
Content analytics that inform strategy for leading global publishers
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